Jewellery e-commerce
Soulstones
A bespoke jewellery storefront that outgrew Shopify and found its real home on a fully custom WordPress build - with a conversion rate to prove it.
The brief
THE CHALLENGE
The client was stuck with a developer who couldn't deliver and a Shopify setup that had hit its ceiling. Every customisation they needed was either impossible or buried behind a costly app. The store looked generic in a category where trust and aesthetics are everything.
How we did it
OUR APPROACH
Platform migration
Moved the entire catalogue from Shopify to a fully custom WordPress environment with zero downtime and no loss of SEO equity.
Bespoke theme
Designed and built a custom theme that matches the premium nature of the jewellery - clean layouts, rich product imagery and smooth UX from landing to checkout.
Conversion optimisation
Streamlined the purchase journey, tightened product pages and introduced trust signals that turned browsers into buyers from day one.
Full-stack ownership
End-to-end delivery: hosting, performance tuning, analytics and ongoing support so the client never has to think about the tech.
The outcome
RESULTS THAT MOVED
What we shipped
DELIVERABLES
A complete package, from first sketch through live, measured and growing. Want the same for your project?
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